These are the tools of my trade. As a writer, editor, videographer, and social media manager, I depend on a wide variety of software applications for my marketing and communication projects.
- Microsoft Office, including Word, PowerPoint, Excel, and Outlook. In particular, my expertise in Microsoft Word dates back to the late 1980s when I created workshops to teach the application to faculty and staff. I also developed a reputation for being able to solve difficult formatting questions posed by Liberal Arts faculty and staff when they were trying to get a document to look “just so.”
- Apple Notes and EverNote.
Video & Audio Production
- Apple Final Cut Pro X.
- Apple Logic Pro X.
- Apple Motion.
- Open Broadcast Software (OBS).
Page Layout & Graphic Design
- Adobe Photoshop. Graphic designers achieve a “Jedi master” level of familiarity with Photoshop, a deep and intuitive understanding of how to create and manipulate designs. I use Photoshop every week and have been familiar with the app since the 1990s, and I am able to create and manipulate multilayered designs and to do common edits of photographs. That said, it may be years before my skills reach Jedi status; my background focused on writing and audiovisual production, and my graphic design skills are largely self-taught.
- Adobe InDesign. I started with “desktop publishing” apps back in the Aldus PageMaker days. InDesign is a tool I use less frequently than the other apps discussed here, but I am comfortable in my ability to navigate the app and to grow my skills when the need arises.
- Adobe Spark.
Social Media Management
Email Marketing & Automation
Web Design & Management
- Adobe Dreamweaver.
- Zope, Drupal, WordPress, and Cascade.
- Macintosh. I have been a Mac user since the original 1984 model, and my expertise with the platform helped start my Purdue career. I have been fluent in the installation, use, and maintenance of every version of the Macintosh operating system from the original to the present macOS High Sierra (version 10.13).
- Windows. During my 23+ years as a Purdue information technology staffer, most of my time was spent diagnosing and solving problems faced by faculty and staff on their Windows-based computers. I am fluent in the operation and troubleshooting of every major version of Microsoft’s operating system from Windows 95 to Windows 7.
I also keep a variety of additional, miscellaneous applications in my toolkit. One of the advantages of being a communication professional with 23 years of experience as an information technology staffer is that learning how to use new software and adapting to newly-released versions is something which I enjoy.